Just recently, a client whose branding I had done earlier in the year returned to order some printed PVC banners measuring 4ft x 2ft. The branding was such that the imagery and fonts were always backed-up by a black background, to give that 'dark and sophisticated' look (get what I mean?). Not much of my large-format artwork consists of flat black backgrounds, but I still thought it was straightforward, to my surprise.
The banners were for an overseas charity project, for which my client is a supporter. The graphic design for the banner simply consisted of the black background, the logo and one line of white text reading 'Supported and funded by'.
These were to be printed on a 'shit-hot, state-of-the-art, wide-format, flatbed, LED UV-cured printer' that costs more than your house, and also probably looks better than your house(!) Printing at 1200dpi, the output is crystal-clear and sharper than a razor. With the inks dried and cured by UV lamps, the quality and detail is immense. The banner material, which comes in large 50" rolls, is fed through the printer and it prints directly onto the substrate.
I exported the design as a pdf at 300dpi resolution, and viewed it in Adobe Reader 9.3, it looked fine and the black background seemed really err...black? It looked good. PDF documents are an industry standard type of print-ready file because they hold their resolution and also use the CMYK colour model, which is a popular commercial printing colour model. CMYK is what most printers and commercial-printing set-ups use, which consists of four inks, cyan, magenta, yellow and key (black), which are used in various techniques, to generate millions of other colours and print the artwork.
When the artwork was printed onto the PVC banner material, the print came out such that the flat black background didn't look black, but more of a 'dark grey' or 'anthracite' colour. I initially thought it was the printer itself at fault, but these things rarely go wrong so i suspected it was an artwork issue. Photos don't differentiate in much detail. You can see pictures on the article on my blog.
I was expecting that rich, dark black but this was a disapointment. I mean, it was 'nearly' black, and it was the darkest grey I had ever seen, but, how should I describe this, it was also the 'lightest' black I had ever seen, get my drift? My client wasn't impressed either, so I promised her a 'full investigation and re-print' at my expense (very PC Plod sounding I know), but you gotta keep the client-bunnies happy, right? The quest for perfection and quality was well and truly ON.
I researched around some online forums and blogs, and found the solution to my problem. The problem existed because different colour models interpret flat colours in varying ways. Let me explain. When designing using my vector graphics software, all colours on the screen are viewed and represented using the HSV colour model, which allocates a six-digit code to each colour/shade such as #FF80FE (a glorious shade of pink!). This colour model uses light to generate the different colours on your monitor's screen, and so are great for web-design and web-graphics.
Choosing a background for a photo shoot is serious business. While a seamless paper background is only one color, the color you choose will affect your finished product either positively or negatively. Choose too conservatively, your subject looks boring. Throw too much caution to the wind, and you'll come off as garish.
In the famous "player's speech" from Hamlet, William Shakespeare urges actors to "suit the action to the word, the word to the action." This advice is not only wise when it comes to acting, but translates into various other artistic endeavors as well, including graphic arts and photography.
Different colors evoke not only different moods, but different personalities. When the right color is chosen for a certain subject, it appears that the subject is floating within it's natural habitat. The personality of the subject and the color fuse seamlessly as if the two simply belong together.
The most common seamless background color is white. It is often chosen because it gives off an airy or pure feeling, and appears clean. Because it reflects light so well, using white as a backdrop is a great way to isolate a subject and let it shine. White truly goes with everything, and is also flexible and allows an artist to change their mind. By placing colored gels over a light source you can experiment with different colors and change your mood on any given day.
Black is also a very versatile color that will compliment almost any subject, but instead of evoking a clean and pure feeling, a black background implies a completely different story. With a black background there is a sense of mystery or even danger in whatever you are photographing. Just because a color matches doesn't mean it is the right choice for a seamless background. For example, a newborn baby bird would not typically sit well upon a black background, but the talons of a hawk might suit the background perfectly as it represents a potential for danger.
Browns and tans are also often chosen as a background because of their neutral nature. The colors themselves match almost anything, although careful attention should be made to the mood that these colors give off. Browns are earthy colors and are often seen as conveying s sense of dependability, like a sturdy oak, or a UPS package. In the case of brown and tan backgrounds, the subjects need to "pop" a little, suggesting they are more important than the background.
Gray is a color that is also chosen for it's neutrality. It goes well with both bright colors and pastels, and like white it allows for quite a bit of flexibility with the lighting. Images can be framed in what looks like a lighter gray in order to draw the viewer's eye to the center of the image and give your subject the attention it deserves.
While black and white and various neutral colors are all safe options for seamless paper backgrounds, some people prefer to have a little more pizazz. In these cases brighter and bolder colors can be the perfect fit. The most difficult to pull off is purple, as it implies power, royalty, and luxury. It also carries and creative and magical element, making it the perfect backdrop for your favorite wizard.
Red is another bold choice, and has been known to have a energetic element built in. In some cases it can be motivating, or it can evoke anger, hunger or passion. When choosing red, there should definitely be some kind of message in mind, and the subject, whether it be a person or an object, should be strong enough to carry it.
Green is commonly associated with earth and environmental themes. It is a common color to evoke hope, safety and social consciousness. It is also known to have a calming affect. It's a great choice for graduation pictures as the young subjects are getting ready to move forward and grow in their lives.